{"title":"Supima","description":"\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e- The finest cotton in the world -\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat is Supima cotton?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSupima (which stands for Superior pima) is the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ecrème de la crème\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e of all cottons. In fact, less than 1% of the cotton grown in the world is Supima cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSo what makes Supima the best cotton in the world?\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen it comes to cotton, size does matter. The longer the fiber- the better.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSupima’s extra-long staple fibers (also known as ELS) make it stand out among all other cottons in terms of strength, softness and color’s retention:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003e \u003ci\u003eStrength \u0026amp; durability  \u003c\/i\u003e\u003c\/strong\u003e\u003ci\u003e-\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e The typical fiber length of regular cotton is 1 inch whereas Supima’s is about 1.5 inches, thus making Supima cotton twice as strong compared to regular cotton. Shorter fibers result in weaker yarn that breaks, pulls and tears easily. Supima’s ELS fibers are more resilient and durable than those of regular cotton, and products made of Supima also maintain their shape much better.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eSoftness\u003c\/strong\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e - The extra long fibers turn into an incredibly soft and smooth fabric that prevents pilling occurring on the surface. And the best part? Supima fabric gets softer and softer after each wash.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003e \u003ci\u003eColor retention \u003c\/i\u003e\u003c\/strong\u003e\u003ci\u003e-\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e Fabrics made of Supima cotton absorb dye much better than regular cotton, resulting in deeper and richer colors that will retain their vibrancy for many years to come, and will not fade after washing.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Supima fabric we use is a percale fabric, with 300 thread count, making it not only light and breathable, but also cool and crispy to the touch.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-weight: 400;\"\u003eTo learn more about why we are such big fans of percale you can read our previous post \u003c\/span\u003e\u003ca href=\"https:\/\/www.swedishlinens.com\/blogs\/news\/percale-the-secret-of-a-good-nights-sleep\" target=\"_blank\" title=\"best_percale_sheets\" rel=\"noopener noreferrer\"\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ePercale | The secret of a good night’s sleep\u003c\/span\u003e\u003c\/i\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.  \u003c\/span\u003e\n\u003c\/div\u003e","products":[],"url":"https:\/\/www.swedishlinens.com\/en-jp\/collections\/supima.oembed","provider":"Swedish Linens AB","version":"1.0","type":"link"}